Hoofine vs EquineNow
Browse like EquineNow, but transact with buyer protection and verified sellers.
EquineNow is a major US classifieds platform and one of DreamHorse's closest analogues, strong for mid-market and western disciplines. It connects buyers and sellers who then negotiate and pay directly — there's no payment intermediary or payment protection, and verification is limited to account registration. Hoofine matches the discovery experience and adds the transactional protection EquineNow leaves to you.
EquineNow — equinenow.com. Comparison is based on each platform's publicly described model and may change.
Every payment comes with buyer protection
EquineNow is an advertising venue — buyer and seller arrange payment privately, so a wire or deposit leaves you exposed. On Hoofine you pay through Stripe, never by wire to a stranger, and if the horse isn't delivered, or you report a problem within 48 hours of handover, we help reverse the payment.
Every seller's identity is verified
EquineNow relies on basic account registration, so you may have little more than a name and a phone number. Hoofine verifies seller identity (KYC) before a sale, so you know who you're dealing with.
Nothing is charged unless the sale completes
Instead of paying listing fees whether or not your horse sells, listing on Hoofine is free. A completed sale costs the seller 3% of the price, and the buyer 4.8% plus €69.99 on top of the agreed price — both shown before anyone commits. A sale that falls through costs neither side anything.
Hoofine vs EquineNow, feature by feature
| Feature | Hoofine | EquineNow |
|---|---|---|
| Buyer protection on every sale | ||
| Identity-verified sellers (KYC) | ||
| 48-hour inspection window | ||
| Dispute resolution on the transaction | Report ads only | |
| Public pedigree database | Per-listing only | |
| Breeding & stallion-at-stud network | ||
| Multi-currency, built for cross-border | ||
| Free to list | Free + paid upgrades | |
| Cost to sell | 3% of the price, only on a completed sale | Listing fees regardless of outcome |
| Cost to buyThe fixed fee drops to €24.99 on sales under €2,000. | 4.8% + €69.99 added at checkout, shown before you pay | No platform fee — payment is arranged privately |
Fees shown are current at the time of writing. The pricing page is the authority, and buyer protection explains what the buyer's fee pays for.
Why buyers and sellers choose Hoofine
- Protected payments instead of off-platform deposits
- Verified seller identity before money changes hands
- Public pedigrees and a breeding network in one place
Hoofine vs EquineNow — FAQ
Is Hoofine like EquineNow?
For browsing, yes — both offer deep filters across disciplines. The difference is what happens after you find a horse: EquineNow hands the transaction off to you, while Hoofine secures it with buyer protection, KYC-verified sellers and a 48-hour inspection window.Is Hoofine a good alternative to EquineNow?
If you want the breadth of an online horse marketplace plus protection on the actual transaction, yes. EquineNow is great for discovery, but it leaves payment and seller identity to you. Hoofine adds buyer protection on every sale, identity-verified sellers, and a 48-hour inspection window.Does EquineNow offer buyer protection?
EquineNow operates as a classifieds/advertising platform and does not provide integrated payment protection for horse sales — payment is arranged privately between buyer and seller. On Hoofine you pay through Stripe, and if the horse isn't delivered, or you report a problem within 48 hours of handover, we help reverse the payment.How much does Hoofine cost?
Listing is free, and there are two fees on a completed sale. The seller pays 3%, deducted from the payment to their Stripe account. The buyer pays 4.8% plus a €69.99 service fee on top of the agreed price — the fixed part drops to €24.99 on sales under €2,000 — shown before you pay, never added afterwards. Nothing is charged on a cancelled or refunded transaction. Current figures are always on the pricing page.